If you are good (or if you are bad but unsackable) you will eventually get sent on a course where you will eat and drink as much as you can while some loon repeats to you glib mantras derived from Ciceronian oratory. One of these, "you are the message", turns up slightly disguised on the "thanks" page of the González Byass website:
Customer focus or fucked translation? I'll get back to you with the answer, sortly.
Contributed by Warren Edwardes, who writes about food and wine, and would be delighted to sell you some of the latter.